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The Fortune 500 dairy giant is leveraging data and artificial intelligence to optimize pricing, target sales, and forecast future demand.
With the technology and assistance of SAP and Zynas Corporation, Ōita University built an emergency-response collaboration tool named EDiSON that helps the Japanese island of Kyushu detect and mitigate natural disasters.
By integrating marketing automation technology and customer contact center systems, companies get a 360-degree view of the customer experience (CX), allowing them to more easily improve it.
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