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Data science brings new understanding to healthcare and other fields. But does healthcare want to be told something different from such an understanding?
In her keynote presentation at Apache: Big Data North America, Amy Gaskins, a data scientist with more than a decade of experience, shared five key requirements that can make or break big data projects.
Identifying and prioritizing business needs is the most important step to take before making an investment in a technology tool or platform.
What's more nerve-wracking than selecting a marketing automation system? Switching from an old platform to a new one. The transition process can be painful, but these four tips can help you avoid some of the most significant pitfalls.
Are You Asking the Right Questions?
ManageEngine, a division of Zoho, is looking to leverage its IT management domain expertise to offer a self-service IT analytics solution to help IT better utilize the data it generates.
Former Royal Caribbean Cruises CIO Bill Martin is creating a data governance strategy at Anschutz Entertainment Group to better connect with customers.
Consulting firm PwC says healthcare organizations should leverage advanced analytics to mitigate the risks associated with electronic health record data.
Google Analytics can tell you virtually anything you want to know about your site visitors, organic SEO efforts and pay-per-click ad campaigns. A set of digital marketing and online metrics experts shares advice on how to use GA data to increase sale
Applying data-mining and predictive modeling to level the playing field during contract negotiation.
With more than 50 distributors, each supplying sales data in different formats, medical diagnostic equipment maker Alere had limited visibility into its own customer base until it built a single-source data strategy built on master data management.
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