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There's no question that data analytics are playing an increasingly important role for marketing departments, but many marketers aren't getting what they need from the CIO. If IT can't deliver, CIOs should expect CMOs to go around them
VoloMetrix's enterprise analytics technology uses social engineering to let CIOs quickly identify bottlenecks and pain points in their organization. Using that data, they can better allocate time, energy and resources. The only catch is they hav
As these brands can attest, all it takes is creativity, know-how and a bit of luck to run a successful campaign on Twitter, Facebook, Pinterest, Vine, YouTube or even Snapchat.
In partnership with social media networks and the U.S. Department of Veteran Affairs, a nonprofit research project is seeking to show that predictive analytics can identify U.S. veterans of Iraq and Afghanistan who are suicidal and need help.
As 'social sensing' analytics give HR departments reams of new employee data, IT partnerships are a key ingredient for success, says Maryfran Johnson
For Carlos Cardoso, CEO of Kennametal, a wealth of data about customers' manufacturing plants allows his company to identify ways to boost efficiency
As leading HR departments turn to 'talent analytics' for a wide range of staffing issues, CIOs are at the center of this data-driven transformation
SAP's HANA database and other tools power an executive dashboard at struggling medical device maker Boston Scientific
Google has been busy making big algorithm changes for the past year and a half. Here are eight things SEO experts say you should be doing now to keep your content high in search result rankings.
If any industry's ready to reap the benefits of analyzing reams of data from disparate sources, it's healthcare. But just because there's a will doesn't necessarily mean there's an easy way.
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